Dell SWOT Essay -- Dell Inc Swot Analysis Case Study Computers

Dell INC Executive summary Is the dell's direct model working? Last year, the company gave up the PC market share lead to Hewlett-Packard. Dell was the only top computer company to lose worldwide PC market share. This analysis identified Dell's problems and provided strategic moves for the PC maker firm. Company Background The company was founded in 1984 by Michael Dell, now the company is one of the world's largest suppliers of personal computers and related products. It designs, develops, manufactures, markets, and services personal computers, servers, printers and other products. The company primarily operates in the Americas. It is headquartered in Round Rock, Texas and employs about 66,000 people. Dell's simple concept focus on selling personal computer systems directly to the customer in that way Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. The company announced plans to begin selling through retail stores. Vision: Dell's vision is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Recommendation for the vision statement: A vision statement focuses on the on how the world would be ideal without mention the organization. In this vision Dell mention its product, I recommend a vision that would say: There will be a personal computer for each individual in the world. Justification: Dell aspire that every individual in the world owns a computer. Computers are part of everyday life in the twenty-first century. Computers have changed the way humans work and live. We live in a world where technology is rapidly increasing, and new discoveries are being made every day. Comp... ...III, the most common approaches are Market development and innovation, with these strategies Dell can broad its operations and introduced those in new segments or new customer groups. They have the necessity to invest more in innovation. More R&D, more and unique products will make the difference against the competition. References Pearce&Robinson, Strategic Management, 10e, 2007 McGraw-Hill Dell.com.2007 from: http://www.dell.com/content/topics/global.aspx/corp/en/commitment?c=us&l=en&s=corp By Jeordan Legon "is The Dude Steven Done For;Wednesday, October 16, 2002 Posted: 3:50 PM EDT (1950 GMT) from: http://archives.cnn.com/2002/TECH/internet/10/16/dude.dell/ Chang, Althea "Is All well with Dell?, August 17 2007: 2:20 PM EDT.From: http://money.cnn.com/2007/08/17/markets/spotlight_dell/index.htm Holzner, Steven, How Dell Does it, McGraw-Hill, 2006